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First Rehabilitation of North Palm Beach

A dated clinic site rebuilt into a fast, modern, appointment-driving experience, with an ongoing care plan keeping it sharp.

Physical therapyRedesign and careNorth Palm Beach, Florida

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The rebuilt First Rehabilitation homepage: a focused hero with a clear Book Appointment path
The previous First Rehabilitation homepage: a template hero with a generic serif headline
Before After

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Where we started.

Where it is now.

What we changed.

The challenge

A dated template site with a generic serif hero, slow load times, and no clear path to booking an appointment. A trusted clinic that had been treating patients for decades looked, online, like it had stopped paying attention.

The approach

A ground-up rebuild around the clinic's real brand: a focused hero, an obvious Book Appointment path, pathways by service and by condition so a patient can find themselves on the page, and social proof where it does some good. Fast, and mobile first.

The care

An ongoing maintenance plan keeps the site fast and secure, with content updates, monitoring and support, so it keeps performing long after the launch date stopped being interesting to anyone.

Numbers that moved.

+50%Organic clicks
+132%Search impressions
22Enquiries in 30 days

Google Search Console, the 32 days after launch (21 Jul – 21 Aug 2026) against the 32 before, compared weekday-to-weekday. Enquiries come from the site’s own form, which the previous site did not have.