First Rehabilitation of North Palm Beach
A dated clinic site rebuilt into a fast, modern, appointment-driving experience, with an ongoing care plan keeping it sharp.
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(01)Results
Numbers that moved.
Google Search Console, the 32 days after launch (21 Jul – 21 Aug 2026) against the 32 before, compared weekday to weekday because the earlier window contained a weekend and the later one did not. That is +50% organic clicks (3.64 to 5.46 per weekday) and +132% impressions (190 to 440 per weekday). Enquiries are counted from the site’s own form; the previous site had no lead capture, so there is no percentage to quote. Published with the client’s permission.
(02)The work
What we changed.
The challenge
A dated template site with a generic serif hero, slow pages and no clear path to booking. A clinic that had treated patients for decades looked, online, like it had stopped paying attention.
The approach
A ground-up rebuild around the clinic’s real brand: a focused hero, an obvious Book Appointment path, pathways by service and by condition, and social proof where it does some good. Fast, and mobile first.
The care
An ongoing maintenance plan keeps the site fast and secure, with content updates, monitoring and support, so it keeps performing long after launch day stopped being interesting.
(03)Before
Where we started.
(04)After
Where it is now.
